For sure it is possible to find plenty of haircolor salons when you go out in your locality, but you can rarely find a kind of salon that's really a 'standout' - one that can offer additional advantages to customers aside from its regular services.
So, do you know the criteria that you should look into to conclude a particular salon is different from the rest? What are the factors that set it apart?
Have a look at the following areas:
Number of diversified services - as the usual salon services are limited to hairstyles and haircoloring, a high-end salon offers more than that such as for example hair extensions, hair smoothing treatment, etc. Have a look at which hair salon offers added services in your area and make an effort to evaluate when you can also benefit from these services.
Educational program/events - an excellent hair color salon will not limit its services to hairstyle and hair coloring, but it is also willing to give other a career opportunity. Seldom you could find a haircolor salon that provides salon education/training programs. Once you look around in your area, ask if one offers such program and evaluate when you can participate in that.
The salon atmosphere - and by this, I am discussing the atmosphere inside a salon. A salon with happy employees can be an indicator of healthy salon business. How do they treat their co-workers? Just how do they establish rapport using its customers? Do they have a friendly atmosphere? - these are some important observations you mustn't overlook.
Achievement / Recognition - one of the best indicators of how good a hair color salon is to determine if it has received some recognition or awards in past times for the services they provide. For example, in San Jose, CA, award-giving bodies such as for example San Jose Magazine and Salon Today Magazine recognize the most notable salon in the area - and it's an annual recognition.
Products - reputable salons are often run not only by people with expertise in this field but also by anyone who has made names in beauty products. Does the salon in your area have an exclusive right to distribute a favorite beauty brand? Is Bridal and special occasion hairstyle trusted by big beauty product manufacturers? For instance, Redken beauty products are distributed only by fine, reputable salons.
The number of certified hair stylists - that is another factor that could create a salon a standout from the rest of its competitors. Does your prospect have certified and expert stylists in the house?
With lots of advertising/promotional gimmicks done, it usually is difficult so you might find a salon that is reputable and can give the best services. Avoid being easily swayed by these. Be considered a smart customer. Set your personal standard and do your own research and evaluation.